Karen Tippett MPRCA

Karen has over 28 years’ experience in PR agency side and in-house. She is the former Head Of PR at Virgin Holidays, and has worked with brands including multiple tourist boards, Ultrasun, SkinSense, Intercontinental Hotels, Saga Holidays and Olympic Holidays.

She has a decade of specific social and digital comms experience, helping clients’ effectively “bridge” between on and offline platforms in measurable campaigns.

She created the blogathon format, has grown client social platforms both follower and engagement ratios, and provided social crisis counsel. She has delivered targeted influencer content, negotiated brand social partnerships and, crucially, used social platforms to maximise the impact of exposure from press secured from  concurrent “traditional” client comms programmes.

A 4 time CIPR “Outstanding Independent Practitioner” winner and PR Week Powerbook inclusion 2015 – 2019.

Lynda Daboh

Lynda has over 20 year’s experience encompassing journalism, public relations, marketing and digital content creation. Prior to establishing Wonder* she was managing director of a leading travel PR agency. Her skills have been honed heading up the UK comms for some of the world’s leading holiday destinations including Antigua & Barbuda, Cyprus and Miami. ​

Delivering innovative, lifestyle led campaigns encompassing wellbeing, gastronomy and culture has long been her approach. An early adopter of social media, Lynda has initiated pioneering partnerships for tourism clients with internationally renowned retailers, institutions and celebrities. As an award-winning digital content creator herself, Lynda understands exactly what bloggers and influencers want, and how to collaborate to create compelling and targeted content.

Madeleine Roast

Madeleine Roast is a proficient PR consultant with more than 20 years’ experience in travel and tourism PR and marketing. She offers an invaluable understanding of both client and consultancy perspectives, having spent her early career working in-house for various tour operators before moving consultancy-side. Her experience ranges from campaign development and implementation across all channels, strategic planning, social media management, influencer relationships, event management, evaluation and much more. Madeleine has always worked within the travel sector with a wide range of clients including large tour operators, cruise lines, hotel groups and travel agents.

Emma Waddell

Emma has almost 30 years’ experience in travel PR and marketing and has worked in-house and agency-side for tour operators, tourist boards, airlines, cruise lines, hotels, industry associations and many more.

She spent 15 years in senior PR and marketing roles for two of the leading travel brands in the UK – First Choice and Thomson (TUI). While at TUI she managed teams implementing both digital and traditional PR campaigns as well as developing a detailed knowledge of crisis management.

Having set up Waddell Communications in 2011 she has worked across numerous travel brands including easyJet holidays, Hurtigruten, Hilton Hotels Corporation and AmaWaterways.

These days she is just as comfortable offering strategic guidance and adapting marketing strategies to incorporate the PR discipline as she is implementing a brand campaign or designing local tactical activity.  She has twice appeared in the PR Week Power Book of the most influential people in the industry.

What They Say

  • “Karen
    has been working with us since she launched her company. She has put us on the consumer UK media map, continually creates concepts to keep us there and cemented our brand position in the market. Karen’s results are world-class; the proof of which can be found
    in the exemplary coverage we have received to date, both in traditional media and in her work with influencer and social media campaigns.”

    Paula Whitehead European MD, Elite Island Resorts


    “I’ve been blogging for nearly six years now and have worked with numerous PRs in that time, out of all of them I can honestly say that Karen has been my favourite to work with. She understands that the needs of a blogger are so very different to a traditional journalist, and she always makes every effort to make the collaboration worthwhile for both the blogger and the brand, which is incredibly refreshing from a blogger’s perspective. Each time I’ve worked with Karen I’ve enjoyed the entire process and experience, and my audience always love the resulting blog and social posts.”

    Catherine Lux, founder, The Lux Life Blog

  • “Working with Karen is an absolute pleasure because she understands both sides of the creative-client partnership. She pays close attention to detail, is impeccably organised and the time she has spent learning how social media and blogging “work” has obviously paid off. She designs innovative projects and has the skills to make them happen. I’d definitely recommend working with her – and hope to myself again in the future.”

    Abigail King, founder, Inside The Travel Lab

  • “In a media world where some PRs are just waking up to the importance of working with bloggers, Karen has been doing it successfully for years. She works hard to create imaginative collaborations and uses her first hand and finely tuned knowledge of bloggers to carry her ideas through. Her trusting approach is refreshing and she’s incredibly efficient, understanding and forward thinking. I have many PRs contact me every day but I know working with Karen will always be fun, well organised and beneficial for both of us “

    Vicky Philpott, founder, Vicky Flip Flop Travels

  • “Lynda has provided Chosan with effective social media support and strategy that has enabled us to raise our profile considerably amongst media, influencers and buyers to meet our business objectives. She is creative, very dependable, can always be relied on for prompt, constructive action and is a valuable asset to any team.”

    Eliza Jones, founder, Chosan

  • “Emma has single handedly run the easyJet Holidays press office on our behalf for more than eight years  working closely with our out-sourced partner, Hotel beds and  has  created  solid foundations for our brand. Having worked both in-house and in an agency, she is commercially savvy, understands the demands of working in a fast paced business and has a deep understanding of how the travel industry operates. That knowledge allows her to deliver activity efficiently and in a way that gets results.”

     Fiona Jennings, Communications Director, easyJet Holidays

  • “A-ROSA River Cruises is a brand that is growing its presence here in the UK. We chose Roast PR as we needed someone who would work efficiently and effectively with our small team, to give us a share of voice across all media channels. Madeleine has excellent contacts, is known and liked by all, plus she continues to work hard to build relationships with new journalists, including key influencers who are so important to the cruise sector. The coverage we have achieved to date has been first-rate and long may this continue.”

    Lucia Rowe, Managing Director, A-ROSA River Cruises UK & Ireland

  • “Working with Ms Daboh has been a pleasure and she has exceeded all our expectations. After many years out of the UK market we are very happy to have her expert guidance putting Cameroon back on the tourism map. She has brought excellent relationships with journalists and bloggers that have been very beneficial.”

    Charles Ngouane Milla, Director, Cameroon Tourism Bureau Europe

  • “In my role of Head of Marketing at Hurtigruten, I have had the pleasure of working very closely with Emma, as she strategically plans and then executes the breadth of Hurtigruten’s PR activity. Without question, she consistently over-performs. She brings objectivity and always conducts herself professionally; she does so in an engaging manner, the net result  being an inherent trust between client and agency, and excellent working relations within the media. She is a genuine asset to any marketing team.”

    Richard Adams,  Head of Marketing, Hurtigruten UK & Ireland

  • “Madeleine is a commercially sensitive PR professional, tenacious and very well connected in the travel arena. Her attention to detail means that she never misses an opportunity for ad hoc reactive/opportunistic PR, but she is also meticulous in planning seasonal, or campaign lead PR. Although operating in an external PR capacity Madeleine works hard on internal relationships, thus meaning she is a natural extension to the ‘team’, utilising their knowledge and expertise to the benefit of the business.”

    Jane Atkins, Managing Director, Shearings Holidays

  • “I’ve worked with Emma on several occasions and she’s always provided an excellent, efficient, friendly service – she’s an ideal role model for anyone starting in the PR industry.”

    Richard Webber, freelance travel journalist