Karen has over 28 years’ experience in PR agency side and in-house. She is the former Head Of PR at Virgin Holidays, and has worked with brands including multiple tourist boards, Ultrasun, SkinSense, Intercontinental Hotels, Saga Holidays and Olympic Holidays.
She has a decade of specific social and digital comms experience, helping clients’ effectively “bridge” between on and offline platforms in measurable campaigns.
She created the blogathon format, has grown client social platforms both follower and engagement ratios, and provided social crisis counsel. She has delivered targeted influencer content, negotiated brand social partnerships and, crucially, used social platforms to maximise the impact of exposure from press secured from concurrent “traditional” client comms programmes.
A 4 time CIPR “Outstanding Independent Practitioner” winner and PR Week Powerbook inclusion 2015 – 2019.
Lynda has over 20 year’s experience encompassing journalism, public relations, marketing and digital content creation. Prior to establishing Wonder* she was managing director of a leading travel PR agency. Her skills have been honed heading up the UK comms for some of the world’s leading holiday destinations including Antigua & Barbuda, Cyprus and Miami.
Delivering innovative, lifestyle led campaigns encompassing wellbeing, gastronomy and culture has long been her approach. An early adopter of social media, Lynda has initiated pioneering partnerships for tourism clients with internationally renowned retailers, institutions and celebrities. As an award-winning digital content creator herself, Lynda understands exactly what bloggers and influencers want, and how to collaborate to create compelling and targeted content.
Louise has more than 20 years’ experience in the communications sector; spanning media strategy, crisis management, event planning, internal communications, digital and social media management, executive speech-writing, and a breadth of roles across corporate, trade and consumer PR.
For the past 12 years, she has run her own consultancy, Prior PR Ltd, specialising in travel and lifestyle clients including STA Travel, Travel Republic, Voyage Privé. Alongside Prior PR, Louise was most recently European PR director for CLIA, Cruise Lines International Association (CLIA) with responsibility across the UK, France, Spain, Germany, Italy, and BeNeLux.
Before taking her first PR role at lastminute.com as head of travel PR, Louise was a journalist. She spent more than five years as a news reporter on travel trade title TTG, and her local newspaper before this.
Her experience as a journalist, puts her in a unique position as a PR professional. It means she knows which questions the press is likely to ask ahead of time, and reacts quickly and effectively under pressure.
Madeleine Roast is a proficient PR consultant with more than 20 years’ experience in travel and tourism PR and marketing. She offers an invaluable understanding of both client and consultancy perspectives, having spent her early career working in-house for various tour operators before moving consultancy-side. Her experience ranges from campaign development and implementation across all channels, strategic planning, social media management, influencer relationships, event management, evaluation and much more. Madeleine has always worked within the travel sector with a wide range of clients including large tour operators, cruise lines, hotel groups and travel agents.
Emma has almost 30 years’ experience in travel PR and marketing and has worked in-house and agency-side for tour operators, tourist boards, airlines, cruise lines, hotels, industry associations and many more.
She spent 15 years in senior PR and marketing roles for two of the leading travel brands in the UK – First Choice and Thomson (TUI). While at TUI she managed teams implementing both digital and traditional PR campaigns as well as developing a detailed knowledge of crisis management.
Having set up Waddell Communications in 2011 she has worked across numerous travel brands including easyJet holidays, Hurtigruten, Hilton Hotels Corporation and AmaWaterways.
These days she is just as comfortable offering strategic guidance and adapting marketing strategies to incorporate the PR discipline as she is implementing a brand campaign or designing local tactical activity. She has twice appeared in the PR Week Power Book of the most influential people in the industry.