Karen has over 28 years’ experience in PR agency side and in-house. She is the former Head Of PR at Virgin Holidays, and has worked with brands including multiple tourist boards, Ultrasun, SkinSense, Intercontinental Hotels, Saga Holidays and Olympic Holidays.
She has a decade of specific social and digital comms experience, helping clients’ effectively “bridge” between on and offline platforms in measurable campaigns.
She created the blogathon format, has grown client social platforms both follower and engagement ratios, and provided social crisis counsel. She has delivered targeted influencer content, negotiated brand social partnerships and, crucially, used social platforms to maximise the impact of exposure from press secured from concurrent “traditional” client comms programmes.
A 4 time CIPR “Outstanding Independent Practitioner” winner and PR Week Powerbook inclusion 2015 – 2019.
Lynda has over 20 year’s experience encompassing journalism, public relations, marketing and digital content creation. Prior to establishing Wonder* she was managing director of a leading travel PR agency. Her skills have been honed heading up the UK comms for some of the world’s leading holiday destinations including Antigua & Barbuda, Cyprus and Miami.
Delivering innovative, lifestyle led campaigns encompassing wellbeing, gastronomy and culture has long been her approach. An early adopter of social media, Lynda has initiated pioneering partnerships for tourism clients with internationally renowned retailers, institutions and celebrities. As an award-winning digital content creator herself, Lynda understands exactly what bloggers and influencers want, and how to collaborate to create compelling and targeted content.
Madeleine Roast is a proficient PR consultant with more than 20 years’ experience in travel and tourism PR and marketing. She offers an invaluable understanding of both client and consultancy perspectives, having spent her early career working in-house for various tour operators before moving consultancy-side. Her experience ranges from campaign development and implementation across all channels, strategic planning, social media management, influencer relationships, event management, evaluation and much more. Madeleine has always worked within the travel sector with a wide range of clients including large tour operators, cruise lines, hotel groups and travel agents.
Emma has almost 30 years’ experience in travel PR and marketing and has worked in-house and agency-side for tour operators, tourist boards, airlines, cruise lines, hotels, industry associations and many more.
She spent 15 years in senior PR and marketing roles for two of the leading travel brands in the UK – First Choice and Thomson (TUI). While at TUI she managed teams implementing both digital and traditional PR campaigns as well as developing a detailed knowledge of crisis management.
Having set up Waddell Communications in 2011 she has worked across numerous travel brands including easyJet holidays, Hurtigruten, Hilton Hotels Corporation and AmaWaterways.
These days she is just as comfortable offering strategic guidance and adapting marketing strategies to incorporate the PR discipline as she is implementing a brand campaign or designing local tactical activity. She has twice appeared in the PR Week Power Book of the most influential people in the industry.