#W8GYMxEIR Caribbean Fitness First

Exclusive partnership secured for Elite Island Resorts with W8 GYM, an innovative ‘GYM-in-a-Box’ created by singer Fleur East and two cousins.

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The Elite Island Blogathon

A “relay” format that avoided a short same time “social moment” but instead a steady stream of content over a “blogathon month”. Bloggers travelled one week apart passing a branded –“insta-baton” or “insta-wedding bouquet” to the incoming participating blogger.

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Chose Chosan

Chosan is an artisan producer of the first 100% natural, healthy soft drinks, made from hibiscus and baobab, available in the UK. The beverages are inspired by the founder’s tropical travels and authentic family recipes from The Gambia and as a social enterprise reinvests profits in projects to improve the quality of life of African farmers.

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This Morning’s Inch Loss Island

This Morning, the UK’s leading daytime show with the largest social media presence 6 million followers across Instagram, Twitter and Facebook.

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The CLIA #ChooseCruise Influencer Club

The membership subscription-based cruise industry influencers’ club, launched by CLIA (Cruise Lines International Association) in October 2018.

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Project Bell Boy

Lifestyle campaign marrying beauty/fashion with the travel sector. Errol Douglas re-styles front of house staff at The Belgraves London, A Thompson Hotel.

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The Caribbean Choir

The Launch of an addition to the Elite Island Resorts Group Wellbeing Menu, based on the mental and physical health benefits of singing, particularly as part of a group choir. Securing advanced first hand commissioned features in advance of 2018 and 2019 season bookings with another Caribbean “first” .

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FB Yoga Takeover Antigua

An exclusive partnership with established young Yoga brand Fat Buddha, to deliver founder Jessica Skye’s first Caribbean takeover location and add another Caribbean “first” to the brand’s growing wellbeing inclusive menu. A 5 day retreat focused on a unique approach to yoga.

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Northern Lights Promise

Client: Hurtigruten

Hurtigruten, a Norwegian company offering voyages along the coast and into the Arctic Circle, were unhappy that tourist boards for other countries in the region were putting a heavy marketing spend behind driving visits from holidaymakers wishing to see the Northern Lights.

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What They Say

  • “Karen
    has been working with us since she launched her company. She has put us on the consumer UK media map, continually creates concepts to keep us there and cemented our brand position in the market. Karen’s results are world-class; the proof of which can be found
    in the exemplary coverage we have received to date, both in traditional media and in her work with influencer and social media campaigns.”

    Paula Whitehead European MD, Elite Island Resorts


    “I’ve been blogging for nearly six years now and have worked with numerous PRs in that time, out of all of them I can honestly say that Karen has been my favourite to work with. She understands that the needs of a blogger are so very different to a traditional journalist, and she always makes every effort to make the collaboration worthwhile for both the blogger and the brand, which is incredibly refreshing from a blogger’s perspective. Each time I’ve worked with Karen I’ve enjoyed the entire process and experience, and my audience always love the resulting blog and social posts.”

    Catherine Lux, founder, The Lux Life Blog

  • “Working with Karen is an absolute pleasure because she understands both sides of the creative-client partnership. She pays close attention to detail, is impeccably organised and the time she has spent learning how social media and blogging “work” has obviously paid off. She designs innovative projects and has the skills to make them happen. I’d definitely recommend working with her – and hope to myself again in the future.”

    Abigail King, founder, Inside The Travel Lab

  • “In a media world where some PRs are just waking up to the importance of working with bloggers, Karen has been doing it successfully for years. She works hard to create imaginative collaborations and uses her first hand and finely tuned knowledge of bloggers to carry her ideas through. Her trusting approach is refreshing and she’s incredibly efficient, understanding and forward thinking. I have many PRs contact me every day but I know working with Karen will always be fun, well organised and beneficial for both of us “

    Vicky Philpott, founder, Vicky Flip Flop Travels

  • “Lynda has provided Chosan with effective social media support and strategy that has enabled us to raise our profile considerably amongst media, influencers and buyers to meet our business objectives. She is creative, very dependable, can always be relied on for prompt, constructive action and is a valuable asset to any team.”

    Eliza Jones, founder, Chosan

  • “Emma has single handedly run the easyJet Holidays press office on our behalf for more than eight years  working closely with our out-sourced partner, Hotel beds and  has  created  solid foundations for our brand. Having worked both in-house and in an agency, she is commercially savvy, understands the demands of working in a fast paced business and has a deep understanding of how the travel industry operates. That knowledge allows her to deliver activity efficiently and in a way that gets results.”

     Fiona Jennings, Communications Director, easyJet Holidays

  • “A-ROSA River Cruises is a brand that is growing its presence here in the UK. We chose Roast PR as we needed someone who would work efficiently and effectively with our small team, to give us a share of voice across all media channels. Madeleine has excellent contacts, is known and liked by all, plus she continues to work hard to build relationships with new journalists, including key influencers who are so important to the cruise sector. The coverage we have achieved to date has been first-rate and long may this continue.”

    Lucia Rowe, Managing Director, A-ROSA River Cruises UK & Ireland

  • “Working with Ms Daboh has been a pleasure and she has exceeded all our expectations. After many years out of the UK market we are very happy to have her expert guidance putting Cameroon back on the tourism map. She has brought excellent relationships with journalists and bloggers that have been very beneficial.”

    Charles Ngouane Milla, Director, Cameroon Tourism Bureau Europe

  • “In my role of Head of Marketing at Hurtigruten, I have had the pleasure of working very closely with Emma, as she strategically plans and then executes the breadth of Hurtigruten’s PR activity. Without question, she consistently over-performs. She brings objectivity and always conducts herself professionally; she does so in an engaging manner, the net result  being an inherent trust between client and agency, and excellent working relations within the media. She is a genuine asset to any marketing team.”

    Richard Adams,  Head of Marketing, Hurtigruten UK & Ireland

  • “Madeleine is a commercially sensitive PR professional, tenacious and very well connected in the travel arena. Her attention to detail means that she never misses an opportunity for ad hoc reactive/opportunistic PR, but she is also meticulous in planning seasonal, or campaign lead PR. Although operating in an external PR capacity Madeleine works hard on internal relationships, thus meaning she is a natural extension to the ‘team’, utilising their knowledge and expertise to the benefit of the business.”

    Jane Atkins, Managing Director, Shearings Holidays

  • “I’ve worked with Emma on several occasions and she’s always provided an excellent, efficient, friendly service – she’s an ideal role model for anyone starting in the PR industry.”

    Richard Webber, freelance travel journalist